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I am having trouble conveying my business services in an ‘elevator speech’. The easiest way to get people excited is to tell them a story. As I spend more time networking, I am telling my story more and more – so I figured I should write it down and perfect it.
Most successful people, business owners included, donate money to causes that touch them. Whether it is because they have a personal connection or it was the person who last knocked on their door – they usually have a certain amount of income ear marked for community causes. Small business owners have a special opportunity.
Let’s say you donate $2,000 per year to a number of random charities, some are close to your heart and some your acquaintances have convinced you to support. But you do it of your own accord out of your business income.
What if, instead of doing your giving independently, you involved all your staff. You researched what causes are close to to your employee’s hearts and you matched their donation instead. What if you brought everyone together and picked a few causes to support as a business team. You would still donate $2,000 per year from your own pocket – but the amount going into the community increases dramatically. But the real benefit to your business would be that your team dynamics improve, employee loyalty and company pride increase and your impact on these charities is measurable. Now your $2,000 donation is working for your business as well as improving society.
This where Social Fire can help. The principal consultant, September Kuromi, is someone with deep community connections, a talent for activating people and creative ideas for business success. Social Fire can help your business realize the return on your investment into the community.
This is only a simple example story to introduce the concept of Social Fire services. There is so much potential when a business integrates community causes into its operations, opportunities like: becoming an innovative leader in your field because your business success improves the planet (like Toms Shoes); attracting top talent because they want to be part of your positive energy; or fulfilling your personal dreams of having an impact.
Every business can create wealth and improve society.